Holiday spending in the U.S. is projected to increase by 2.5-3.5% this year, adding $24 billion to $34 billion to last year's $956 billion total, driven by consumer optimism and a strong job market. Additionally, spending on experiences is expected to rise by 16%, while non-gift items will see a 9% increase. This positive consumer sentiment could bolster corporate earnings, with many S&P 500 companies exceeding sales and earnings estimates, setting a strong outlook for the end of 2024 and into 2025.
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